Enterprise mission: Create value for customers; Create a platform for employee development and happiness; Contribute to the spread of advanced cultural concepts and social progress and harmony. Create first-class products, create maximum benefits for customers.
Values: Moral harmony, perfection, honesty, justice, humility, wisdom, excellence.
Enterprise spirit: true dedication, eternal love.
Service concept: Enthusiasm, sincerity, professionalism, focus, concentration, efficiency.
Development concept: Gather talents and seek common development.
Talent concept: Take morality as the most important, only suitable for its position.
Wealth concept: take the society, use the society.
Family philosophy: Use love to manage our small family, cast our big family with love.
Corporate image: civilization, unity, effort, harmony.
Management philosophy: simple and efficient, management innovation, technology innovation, service innovation, brand innovation.
